Background & Objectives: Background on the study including the purpose of the study as well as objectives we aim to answer with the data.
Methodology: A brief context section identifying the source of the data (e.g., January Brand Tracker) and detailed sample demographics of respondents.
Summary: Immediate and prominent insights of the most critical finding from the research.
Deep Dives: Visual representations of the core insights from the research, often coalescing around one core topic. In the example below, the insights revolve around the brand funnel and ad exposure.
Appendix: Follow up sections with relevant but not immediate information. In this report, you can find demographics in this section.
