Learn the theory behind our psych tech and how we can leverage it to drive business growth.
The selective consumer engages with content based on more personalized psychological factors that can predispose them to seeing things in a certain...
Let’s take a look at the misconception of the 8 second attention span and how it affects consumer engagement.
We live in a world that’s over-saturated by advertising.
Today, marketing and advertising are as much an art as they are a science.
Business psychologists use profiles as a tool to answer questions about buyer behavior and worker-job congruence.
Critical items were born in the field of psychology to detect the presence of behavioral or mental instability and serve as an indicator for...
Inkblot’s new approach to projective personality psychology enables users to Psychologize their data using machine learning.
The bridge between being an acquaintance and a friend is how well you know their goals, hobbies, interests, opinions, personality, struggles, and...
A choice timeline of projectives tests used in market research
In 1959 Dichter conducted a successive series of projective tests to study FAB detergent.
Ernest Dichter extensively utilized projective tests in his practice and helped establish them as an acceptable method in market research.
Ernest Dichter, PhD, would set his name in stone as the Father of Motivation Research.