Everything You Wanted To Know About  Psychographics

Learn the theory behind our psych tech and how we can leverage it to drive business growth.

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    Projective Testing Methods

    The Projective Hypothesis of Personality Assessment

    Discover how psychologists used general principles and conceptual similarities of projection to establish the sub-discipline of projective...

    Inkblot Analytics Editorial Team Jul 19, 2021
    Projective Testing Methods

    The Etymology of Projection

    By tracing the history of the term projection you will better understand how we generate consumer insights backed by behavioral science.

    Inkblot Analytics Editorial Team Jul 12, 2021
    Projective Testing Methods

    What Are Projective Tests?

    If you think you know what projective tests are, you may only know half the story.

    Inkblot Analytics Editorial Team Jul 5, 2021
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