Everything You Wanted To Know About  Psychographics

Perceptual Styles

Attention and Perceptual Selection

Let’s take a look at the misconception of the 8 second attention span and how it affects consumer engagement.

Psychology in Advertising

Three Burning Questions About Advertising and the Sensory Threshold

We live in a world that’s over-saturated by advertising.

Perceptual Styles

Sensation and Perception Are Fundamental to Consumer Behavior

Today, marketing and advertising are as much an art as they are a science.

Psychology in Advertising

What's In a Psychological Profile?

Business psychologists use profiles as a tool to answer questions about buyer behavior and worker-job congruence.

Psychology in Advertising

Psychologizing Customers with Critical Items

Critical items were born in the field of psychology to detect the presence of behavioral or mental instability and serve as an indicator for...

Psychology in Advertising

Psychologizing Customers with Personality Traits, Types, States, and Styles

Inkblot’s new approach to projective personality psychology enables users to Psychologize their data using machine learning.

Consumer Psychology

Psychographics

The bridge between being an acquaintance and a friend is how well you know their goals, hobbies, interests, opinions, personality, struggles, and...

History of Projective Tests

Motivation Research: A Timeline

A choice timeline of projectives tests used in market research

Projective Testing Methods

Motivation Research: Case Studies

In 1959 Dichter conducted a successive series of projective tests to study FAB detergent.

Development of Projective Testing

Motivation Research: Using Projective Tests

Ernest Dichter extensively utilized projective tests in his practice and helped establish them as an acceptable method in market research.

Projective Testing Methods

Motivation Research: Ernest Dichter

Ernest Dichter, PhD, would set his name in stone as the Father of Motivation Research.

History of Projective Tests

Motivation Research: Where It All Began

The introduction of anthropological, psychological, and sociological approaches to consumerism offered new insights into shopper behavior.