Learn the theory behind our psych tech and how we can leverage it to drive business growth.
Psychology became a comparatively “harder” science when it embraced psychometrics, a mathematically focused branch of psychology for objective...
Inkblots and dreams share plenty of common ground. They are, at once, familiar and foreign.
A choice timeline of projectives tests used in market research
In 1959 Dichter conducted a successive series of projective tests to study FAB detergent.
Ernest Dichter, PhD, would set his name in stone as the Father of Motivation Research.
The introduction of anthropological, psychological, and sociological approaches to consumerism offered new insights into shopper behavior.
Recently the Rorschach test has seen another revival in media headlines.
As the inkblot test grew and developed, variations of the core idea formed.
After Hermann Rorschach’s sudden death in 1922, his inkblot test began to take on a life of its own as it traveled around the world.
The Rorschach is a timeless symbol of psychology. The way it works is deceptively simple.
So what’s wrong with projective tests? Here are some of the top critiques.
A hallmark of projective techniques is the relatively ambiguous stimulus used to elicit uninhibited psychological data.