Everything You Wanted To Know About  Psychographics

Market Research

What Are the Best Practices of Writing a Survey?

If you want to learn more about a person’s experiences and gather their feedback, sometimes the survey is a researcher’s jewel in the crown.

Consumer Psychology

What Are the Best Practices of Writing a Scale?

If you want to learn how to write a scale for psychometric investigation, the following tips might help you create an accurate and reliable tool.

History of Projective Tests

A Brief History of Psychometrics

Psychology became a comparatively “harder” science when it embraced psychometrics, a mathematically focused branch of psychology for objective...