Learn the theory behind our psych tech and how we can leverage it to drive business growth.
Personality traits are stable, consistent characteristics of a person that are detectable in their actions, attitudes, and feelings.
The selective consumer engages with content based on more personalized psychological factors that can predispose them to seeing things in a certain...
Let’s take a look at the misconception of the 8 second attention span and how it affects consumer engagement.
Today, marketing and advertising are as much an art as they are a science.
When people view content that aligns with their style, they tend to like it more, which leads to action.
How do you make an advertisement stick like glue to a consumer’s mind?
An attitude or style refers to a person’s consistent, preferred method of interaction with the world.