Create Your Own Custom Measurement Today

At Inkblot, we’re always releasing new templates for our clients to use. For those who are on plans that allow use of our templated surveys, we currently provide access to the following:

• Assessment Pitch Survey - used when you’re approaching a new business pitch

• Assessment Standard Study - used when you’re executing a “diagnostic” study with a client

• Assessment Tracking Study - used when you’re tracking over time, often during campaigns

• Assessment Testing Study - used when you’re testing new ads or product concepts

• Assessment Benchmark Study - used when you want to create benchmarks of many brands (e.g., category benchmarks,  top/bottom 15 brands)

Measurements are just like cars or people--sometimes they need a "check-up." If you think about the SAT's, they don't offer the same test to every student, every year. They have to update it!

We approach your measurement similarly. Measurement updates are scheduled refinements to your measurement tool based on:

• New data analysis
• Item optimization
• Industry changes
• Client feedback

Update frequency varies by plan:

• Base Plan: Annually
• Standard Plan: Bi-Annually
• Pro Plan: Quarterly

An Index Credit allows you to add brands to Inkblot’s quarterly Index Study and receive updated scores using your custom branded measurement — without running a standalone research project.

Think of it as an efficient way to collect fresh scores for thought leadership, POVs, pitches, or trend tracking.

Instrument Credits are included in your plan based on the following conditions:

• Base Plan: Annually
• Standard Plan: Annually
• Pro Plan: Bi-Annually