The Psychometric Research Project
(No Additional Fees Required)
For the standard project associated with our psychometric research plans, you should expect a 3-month timeline:
- The Plan Phase - We develop a complete framework for your customized measure and how to sell it.
- 4 weeks for the 4 workshops
- The Proof Phase - We finalize your statistically validated 18-item measure for data collection.
- 1 week for survey writing
- 1 week for survey programming
- 1 week for data collection
- 1 week for data analysis
- 1 week for technical report
- The Product Phase - We deliver your scoring methods, a client pitch deck, and a PR report for marketability.
- 1 week for the proof paper
- 2 weeks for additional materials
- The Platform Phase - We set you up for success with your own measurement platform for consumer insights.
- 1 week for platform set up and walk-through
Project Specifications
When fielding psychometric surveys, we often get asked how big the survey can be. We typically use the following guidelines: no more than 20 minutes or 60 questions maximum (this is also dependent on your research plan).
Project Kick Off
For each of our clients, we schedule a 1 hour kick off call to discuss a new project. This time will be used for us to take you through a line of questions to get full information on a project. This will be condensed into a document we call "The MM Kick-Off Brief". The goal of the Measuring Minds brief is to make sure we have all the information before going into a project, so we can craft the best quality deliverable for you.
Workshops
For each client, we conduct four strategic workshops, each consisting of a one-hour session that prepares your go-to-market strategy. Each workshop is carefully designed to move from theoretical framework to market-ready measurement solution.
Client Status Emails
For each of our clients, we send along a client status email every Monday morning. This email will provide you an update on each of your projects, along with any action items you need to take. This way, you can start off your week knowing where each project is and what Inkblot will be doing each week.
Client Status Calls
For those clients that want it, we typically schedule a 30 minute status meeting on a weekly basis. Status calls allow us to make sure you know what stage your projects are in, as well as for us to talk about anything new that has happened in your business that allows us to focus on what data to capture or what survey to implement in the upcoming months.
The Surveys
We have created a subscription model so that customers can get ongoing quality research for an affordable price. To do that, we use a proprietary research process involving a variety of templates and other intellectual property.
Therefore, the surveys we create are owned by us. This includes the component parts of the survey, such as our proprietary tests, assessments, scales, and questions.
The Data
If you've ever seen our reports, we provide additional data points beyond the scope of your project. For example, in a creative test where we test two ads, we might provide benchmarks so you know if the ad does better or worse than other ads we've tested.
The only way we can provide services like this is by owning the data to the research that we execute in our plans. Therefore, the data we collect are owned by us.
The Reports
When we complete your research project, we provide you with valuable reports. Think of these like books you buy from your favorite author:
When you buy a book, you own that physical copy. You can read it, share it and use its insights. However, the author retains ownership of the actual content, story, and writing.
Our deliverables work the same way. While we own the report, you recieve a license to use the materials within your organization.