Yes, we're obsessed with psychology. That's why we're excited to build our clients their own psych tech! Want to see a few examples? Check out the psych tech below.
The Sawtooth Group is a data-driven, results-obsessed advertising agency that builds food, beverage, and health-and-wellness companies into irresistible brands. For the past 8+ years, they've been turning their I-Factor framework (which stands for "Irresistibility Factor") into a tool for brand planning and creative strategy. They partnered with Inkblot Analytics to help dial up their psych tech.
Measuring Brand Irresistibility
The first step in developing psych tech for the I-Factor was to make sure the Brand Irresistibility scale adequately captured consumer behavior for brands with high and low irresistibility. We consulted with them to help improve their scale.
Secondly, we wanted to put together an industry report about the most irresistible brands across different industries. The Brand Temptations report is a thought leadership initiative that focuses on what consumer behaviors signal that a brand is offering an irresistible "temptation."
The I-Factor Platform
Clients also wanted to log into a platform that told them just how irresistible their brand was at any given time. They wanted to be able to watch the metric much like how someone might watch the stock market. So we created the I-Factor App.
The AlluRe API
Other companies who put together industry reports also wanted data about increases and decreases in category irresistibility. So we created API access to some of our data to help expand the reach of our metric.
Case #2
Measure Your Problem Behaviors, Predict Your Burnout
Max Traylor helps marketing agencies productize consulting services. While helping independent consultants, he realized there were certain mindsets and behaviors that were holding them back from their full potential. He wanted to create a piece of psych tech that could help consultants get rid of these barriers and maximize their potential. This became the Clarity app.
Measuring Problem Profiles
The first step of this project required us to create different "problem profiles"—clusters of behaviors that were causing problems for consultants, such as being a workaholic.
To increase the awareness of these problem profiles, we created the "Pressure Index"—a report that highlights the pressures that consultants are under right now.
Consultants were given free access to the Clarity application. This applications gauges a consultant's problem behaviors and provides a roadmap to improving their working life.
The pRofitable pRactices API
Some third party agencies (such as recruiters) were looking for general measures that helped them better understand shift in working culture (e.g., the great resignation). We built an API so that these companies could monitor our key metrics.
Case #3
Measure Brand Impact, Predict Brand Favorability
Think Anderson Group is made up of marketing experts who help clients blend the relevant marketing, behavioral science, and change management principles they need to improve marketing effectiveness, increase their profits, and better manage or even lower their marketing costs.
Measuring Brand Impact
First, we wanted to make sure that the Brand Impact Quotient Scale adequately captured the impact brands had on various aspects of consumer’s lives.
We created the Brand Intelligence Briefing report to showcase the extent to which brands influence various aspects of a consumer’s life and which areas of impact brands can target to become more favorable to consumers.
We created this platform so that brands could log on in order to learn more about how impactful their brand is on consumers and what they can do to increase their impact favorably.
The ImpRint API
Other brands also wanted a more detailed breakdown of brand impact on consumers' lives, so we built an API so that brands can get a full 360 perspective on consumers.
Case #4
Measure Brand Empathy, Predict Likelihood of Repurchase
The Woo Agency is a full-service agency that houses modern practice areas to solve complex problems and transform businesses.
Measuring Brand Empathy
First, we wanted to make sure that the Ex-Score scale adequately measured the extent to which consumers felt emotionally connected to a brand.
We put together an industry report on brand empathy. The Feelings Report gives brands an idea of how consumer emotions impact consumers’ purchasing decisions, how brands can connect with consumers more deeply than before, and how brands can better understand consumer emotions.
Clients also wanted to log onto a platform that told them how consumers emotionally related to their brand. They wanted to be able to watch and monitor fluctuations in their Ex-Score or brand empathy score over time, so we created the EmoteAI platform.
The Resonate API
Other companies also wanted data about fluctuations in brand empathy relative to category, so we created API access to some of our data to expand the reach of the Ex-Score.
BrandTruth employs the lens of proven psychology to identify psychographics and the human connection to goods and services. They uncover facts and provide tools that inspire, educate and allow their customers to activate and accelerate their value across teams and markets.
Measuring Workplace Characteristics
In order to measure employee-employer alignment, we first needed to accurately measure workplace characteristics of employees using the Workplace Characteristics scale.
We put together an industry report providing an overview of the current employee mindset towards employment and introduced the proprietary C-Score formula (employee-employer compatibility) with real data.
Employees and individuals who are looking for a job can use the MatchAI platform to receive a breakdown of their workplace characteristics or personality profiles and their C-Score, or compatibility score with employers they are interested in.
The PaiR API
Clients and potential employers also wanted to their C-Score with potential employees, so we created API access to some of our data to help facilitate the hiring process for employers.
Case #6
Measure Achievement Styles, Predict Performance
A + E Coachingsupports individuals and organizations by optimizing performance and effectiveness. They train and inspire working professionals to leverage and manipulate their attitudes to enhance the effort they exert towards life's challenges and opportunities.
Measuring Achievement Archetypes
First, we identified and measured four different achievement archetype profiles based on an individual’s attitude and level of effort.
The Achievement Styles Report
To increase awareness of the interaction between an individual;’s attitude and effort, we created the Achievement Styles report. The report highlights key attributes and characteristics of each achievement archetype.
The AchieveAI Platform
Clients were given free access to the AchieveAI application to identify their achievement archetype, to monitor changes in their archetype, and identify a roadmap to improve their life.
The TRiumph API
Some third party agencies, such as recruiters, were looking for general measures to help them better understand what influences an individual's performance and motivations, so we built an API so that agencies can gain better insights.
Want to license our platforms for your own psych tech?
