Create Your Own Custom Measurement Today

A custom branded measurement is a proprietary scale (usually 18 questions) created very similarly to how the SAT's and ACT are created. We create them to measure things your Agency or Consultancy is interested, such as "Brand Growth" or "Brand Love".

During the first month of our engagement, we work with your internal stakeholder to create something unique to YOUR agency or consultancy. We take a look at your positioning to develop a proprietary framework that fits perfectly with your brand, and the services you offer.

For example, if you go to our "WORK" page, you can take a look at our case for The Sawtooth Group. When working with The Sawtooth Group, we helped create the framework for I-Factor, a measure of brand irresistibility. 

Factors are the key dimensions or constructs that your scale measures. A 3-factor model means your measurement tool evaluates three distinct psychological components. For example:

• Factor 1: Emotional Response
• Factor 2: Cognitive Processing
• Factor 3: Behavioral Intent

Additional factors allow for more complex and nuanced measurement of your idea or framework.

Measurements are just like cars or people--sometimes they need a "check-up." If you think about the SAT's, they don't offer the same test to every student, every year. They have to update it!

We approach your measurement similarly. Measurement updates are scheduled refinements to your measurement tool based on:

• New data analysis
• Item optimization
• Industry changes
• Client feedback

Update frequency varies by plan:

• Trial Plan: Annually
• Basic Plan: Quarterly
• Enhanced Plan: Monthly

We'll execute 1 piece of market research for you per month, as long as it includes your custom measurement. For more details on what's included in this piece of research, visit our research plan page here:

https://www.inkblotanalytics.com/research-plans

Once we create your custom measurement, clients have different preferences on how we can help them go-to-market with it.

To be fair to all of our clients, the extent to which we help with your go-to-market activities is determined by your plan. Each plan allows for specific types of consulting.

The following are examples and situations where you may lean on our team and their expertise in a consulting-manner:

• Pitch Meetings
• Proposal Building
• Research Recommendations to Clients
• Sales and Growth Strategies

Yes!

This pdf (you can download it) is a research report on independent consultants and the pressures they feel. 

You can easily use it for:

• social content
• New prospect outreach
• lead forms for inbound leads
• PR and buzz
• or a number of other uses

Yes!

This pdf (you can download it) is a technical paper on some of the measurements in our Brand Blots Platform. It includes:

• The psychometric properties of our psychological measurements, including validity and reliability.
• The accuracy/prediction of our machine learning models.

The time it takes for us to implement design and functionality requests depends on your plan and the specifications of the request. However, below are general guidelines:

• Simple design changes: 2-3 weeks
• Simple feature changes: 3-4 weeks
• Medium complexity changes: 4-5 weeks
• Complex changes: 5-6 weeks

Due to the process and timeline it takes to implement and test all design and feature requests, we ask that clients allow a 3 week pace between each request.