Create Your Own Custom Measurement Today

A custom branded measure is a proprietary psychological measurement tool developed specifically for your organization. It includes:

• Your branded look and feel
• Custom measurement items
• Unique scoring methodology
• Tailored reporting format
• Your intellectual property rights

During the first month of our engagement, we work with your internal stakeholder to create something unique to YOUR brand. We take a look at your positioning to develop a proprietary framework that fits perfectly with your brand, and the services you offer.

For example, if you go to our "WORK" page, you can take a look at our case for The Sawtooth Group. When working with The Sawtooth Group, we helped create the framework for I-Factor, a measure of brand irresistibility. 

Factors are the key dimensions or constructs that your measure assesses. A 3-factor model means your measurement tool evaluates three distinct psychological components. For example:

• Factor 1: Emotional Response
• Factor 2: Cognitive Processing
• Factor 3: Behavioral Intent

Additional factors allow for more complex and nuanced measurement of psychological constructs.

Measurement updates are scheduled refinements to your measurement tool based on:

• New data analysis
• Item optimization
• Industry changes
• Client feedback

Update frequency varies by plan:

• Trial Plan: Annually
• Basic Plan: Quarterly
• Enhanced Plan: Monthly

The research plan outlines the methodology for developing and validating your measure. It includes:

• Sample size requirements
• Target audience definition
• Data collection methods
• Analysis approach
• Validation process
• Quality control procedures
• Timeline for development
• Reporting structure

All plans include our Trial Research Plan, which provides the foundational research needed to create a reliable and valid measure.

The following are examples and situations where you may lean on our team and their expertise in a consulting-manner:

• Pitch Meetings
• Proposal Building
• Research Recommendations to Clients
• Sales and Growth Strategies

Yes!

This pdf (you can download it) is a research report on independent consultants and the pressures they feel. 

You can easily use it for:

• social content
• New prospect outreach
• lead forms for inbound leads
• PR and buzz
• or a number of other uses

Yes!

This pdf (you can download it) is a technical paper on some of the measurements in our Brand Blots Platform. It includes:

• The psychometric properties of our psychological measurements, including validity and reliability.
• The accuracy/prediction of our machine learning models.

Standard Timelines:

• Simple design changes: 2-3 weeks
• Simple feature changes: 3-4 weeks
• Medium complexity changes: 4-6 weeks
• Complex changes: 6-8 weeks

Due to the process and timeline it takes to implement and test all design and feature requests, we ask that clients allow a 3 week pace between each request.