INKBLOT PRESENTS:

A New Approach To Syndicated Data

Build a psychographic audience and learn about their media and consumer habits with Psyndicated, the first syndicated data platform based on psychographic data.

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Definition

What is Psyndicated Data?

sin·di·ca·ted da·tah 


noun
: A repository of aggregated data that allows you to build psychological audiences and see how they behave in a particular industry.

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YOUR CORE BENEFIT

BUILD AUDIENCES AND BEGIN TAKING ADVANTAGE. 

Psyndicated is a new platform for syndicated psychological data. Using this tool you can build your own psychographic audience (or import it from our Brand Blots platform), size the audience, and look at their media behaviors or general shopping behaviors. The core benefit for you? Easily build audiences and take advantage of instant insight into their media behavior.

 
Your Core Use Case

Build Audiences And Determine Your Media Strategy In One Platform

Psyndicated uses a unique combination of proprietary datasets to produce the first syndicated platform for building psychographic audiences. With this platform, you can learn about your audience's media and shopping habits, develop a media strategy, and push your strategy media partners (e.g., The Trade Desk).

How Does It Work?

Using Psyndicate is a three step process:

STEP 1

Define Your Audience By Selecting Key Psychographics

 

STEP 2

See What Media and Shopping Behaviors Your Audience Over-Indexes On

 

STEP 3

Deploy Your Media Strategy To Media Partners For Activation

 

Key Platform Features

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Patent-Pending Algorithms

The Psyndicated platform is built on top of our patent-pending platform for psychological insights. This platform deploys a series of machine learning algorithms that can accurately predict the scores of countless psychological variables.

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Multiple Data Sources

To train and test the machine learning models within our platform, Psyndicate uses data from multiple sources. This includes consumer insights datasets and media behavior datasets. All of this data helps us build a robust syndicated data platform.

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All Aspects of Psychology

The Psyndicated platform has the biggest selection of psychological variables on which to build audiences.

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Build Psychographic Audiences

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Learn About Granular Media Habits

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Deploy Media Strategy To Partners

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CONTACT US TODAY

Get One Tool For Building Audiences And Developing Media Strategy