A Deliverable For Executive Consumption

The results brief is composed of:

• • Header With Core Insights: An immediate, prominent display of the most critical finding from the research, highlighting that convenience is the primary barrier affecting over 50% of customer drop-off.

  • The Project Description: A brief context section identifying the source of the data (e.g., December Brand Tracker wave) and detailed sample demographics of respondents.

  • The Data: A visual representation of the core insights from the research, often coalescing around one core topic. In the example below, the insights revolve around drop-off in the marketing funnel.

  • Anything Else?: A bulleted summary of additional relevant findings and trends, as well as recommendations.